Bell Helicopter

Smt. Sheila Dikshit, Hon’ble Chief Minister, Delhi, inaugurated

Breakthrough’s Campaign against Domestic Violence

 New Delhi, Bell Bajao!, the campaign against domestic violence by Breakthrough, the global human rights organization, had been launched in Delhi in February by the Honorable Chief Minister, Sheila Dikshit today. The campaign ran in Delhi for 15 days until 8th Mach and sensitized over a million people in the city on the need to take action to stop violence against women.

The Delhi launch included a premiere performance by Breakthrough’s puppet theatre group, comprising of twelve girls from minority communities in Lucknow.  Through the creative use of life-size puppets and Breakthrough training, the girls have taken on a leadership role in educating communities about the need to stop violence against women across Uttar Pradesh. Many of the girls, once unable to step out of their homes, are now in charge of life decisions including higher education, working outside the home, taking care of their sexual and reproductive health, and delaying marriage and childbearing.

Breakthrough’s internationally lauded campaign Bell Bajao! has been endorsed by prominent male leaders like UN Secretary-General – Mr. Ban Ki Moon, Bollywood star – Boman Irani, Scriptwriter – Javed Akhtar, Filmmaker – Anurag Kashyap and many more. Bell Bajao! campaign has won a Silver Lion at the Cannes International Advertising Film Festival and the best integrated campaign at the Goafest. The PSAs have already been adapted in Vietnam and Pakistan.

The Bell Bajao’s video van will run through Delhi in partnership with several leading organizations like Action India, Child Survival India, Jagori, Hope Foundation, Vikasini and Navsrishti.

 

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